Victoria and Albert Museum

The world’s greatest museum of art and design

Opening times

10.00 to 17.45 daily
10.00 to 22.00 Fridays

If This Then That

If This Then That

This piece was about a new website called 'If This Then That' (IFTTT) which uses a cause & effect system to automate your digital self. For example, if it is forecast to rain in your location, you can set it to email your phone with a reminder to take your umbrella with you when you go out.