Victoria and Albert Museum

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Gainsbourg wears Gitanes

Gainsbourg wears Gitanes

'Gainsbourg wears Gitanes', 'Reed wears Rothmans' and 'Martin wears Martini' formed part of a project for my work placement module. I worked with Slackers Peloton Cycling Club to create some illustrations for club merchandise. 'Slackers' were keen to convey their subversive style through my images, and we agreed that an alternate world containing old school rogues, Serge Gainsbourg, Oliver Reed and Dean Martin who were wearing iconic cigarette and alcohol branding (while on a sneaky rest from cycling) would really work as club images.

Here we have 'Gainsbourg wears Gitanes' which works as a aural play on the Gainsbourg song, Je t'aime... (moi non plus) and references the cycling brand, 'Gitane'

Slacker Peloton
Slackers Peloton
Slackers Peloton