The Brief, was to create a new advertisement poster for the food ' Spam'. The Brief stated that the image must appeal to a young audience and involve
the characters, an Alien, an Astronaut and a Robot. In this piece I wanted to create a nostalgic and retro feel, inspired by the 'All American' Imagery of the 1950s. For this I used visual signifiers such as a propeller hat on the boy alien and a polka dot bow for the blonde girl. As well as incorporating a robot reminiscent of 1950s Robot toys. The typography was also heavily inspired by that found on food advertisements from the same era.