A university project in collaboration with Sky. The brief was to create an advertising campaign appealing to women 30+.
Within the pieces an iconic shoe represents the subject matter, updating and reminding the audience that Sky provides the Style and Culture pack. The intention being to associate the audiences interests to the entertainment programs available to them.
With a soft colour palette and hand drawn illustrations the pieces are designed to be a series of posters, and promote a more approachable and personal view of the company.