Victoria and Albert Museum

The world’s greatest museum of art and design

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In Praise of Isas

In Praise of Isas

Illustration for the Financial Times FTFM - on the success story of the financial savings product the ISA. Once reviled now the most used saving product on the market.
From ugly duckling to beautiful Swan analogy- using a children's book approach to get past the cliches of business/financial illustration.

Ian Whadcock FT ISA