Victoria and Albert Museum

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Healthy Hedonism

Healthy Hedonism

This image was created to act as a dust jacket for a hypothetical book concieved by a friend on 'Hedonistic Approaches to Healthy Living', which would include information on yoga techniques, recipies, philosophy, etc.

I have attempted to communicate the essence of 'healthy hedonism' by considering eastern design principles (compositional balance, references to the buddhist mandala, ,etc), by expressing the organic in natural forms such as flowing hair, fruit, and anatomical illustration (which I have attempted to convey in a way that removes it from it's traditional clinical association), and the idea of consciousness-shifting through the psychadellic colours and surreal ideas that are presented.

This image was created as an experiment to inform the final piece using the seperate elements present within the book cover
This image was composed seperately but also utilised in the composition