Andrew Lewis

Title: Digital Content Delivery Manager
Department: Digital Media

Digital Content Delivery Manager at the V&A. Information scientist at work and hacky maker of strange things out of it.

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How people really react when judged – as shown by game data

Game screen with options and question "what does everyone do next"

If we told you that your favourite possession was vulgar, what would you do? And if we said it was a luxury object would you do something different? This post shows what we found when we set up data capture to tell us exactly what people did when this happened to them, in the fabulous game The Definery. We […]

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Mobile access continues to grow, but has tablet access stalled?

Year on year (roughly!) growth of mobile and tablet traffic 2012 - 2015. Mobile is steadily growing. Tablet may have peaked

This graphic is a good reminder us that we should all keep reviewing our data, not just collect it. Back in 2013, we published this post about quick wins for optimising visitor pages: Making visitor information easier for mobile phone users At the time, The increase in mobile and tablet access was steadily increasing. Someone asked me recently if the […]

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How to gather data to show how visitors really use your site-specific features


In this post we show how you can capture useful data that shows how your visitors are using features that are unique to your site. This is something that you can’t get from out-of-the-box Google reports. Google Analytics is great for all sorts of useful general stats. However, your services will always have unique features. We show how it is […]

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What is it like to use Cleveland Museum of Art’s Gallery One?

Large wall of Cleveland museum objects

In February 2015, I participated in an ideas workshop organised by the Cleveland Museum of Art (CMA). This explored how their famous Gallery One experience had resonated with audiences since it was launched two years earlier, and how the service might be developed in the future A major requirement of this was that workshop participants actually used the in-gallery interactives – […]

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Technical collaboration guidelines

Technical collaboration guidance document cover

When you work with external creative partners and developers, how do you get all the new stuff to work with the existing tech? Collaboration has to be key and so, we’re trying out a set of fluid guidelines that we hope will make it easier to balance the needs of commissioners and suppliers. They’re available […]

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What can we learn from watching groups of visitors using digital museum exhibits?

Boy touching replica lion's skull

There is a lot written about digital technologies and how they might help visitors engage within museums. However, this is often very focussed solely on technical aspects and frequently seems to assume that people will use this tech as intended. But of course, people bring their own ideas, habits and preferences to the tech, and it cannot be assumed that […]

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Group-design techniques: Paper prototypes, visualisations and models

Testing a prototype virtual reality headset

V&A Director Martin Roth, recently interviewed, spoke passionately about the power of being in the presence of real objects in museums. What is better than physically being there, soaking in the powerful feelings of direct experience? So, how does this help us design? A team viewing/discussing/critiquing simultaneously can generate amazing creative ideas. We have found that physical things have […]

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MuseumNext 2014 – APPS v WEB and other digital grudge matches

Image fo Sumo wrestler with Grudge Match on chest

Apps or web? Is data the friend of users or creepy intrusion? Does project envy lead to closed thinking or can we learn from others? These are just a few of the museum technology-management topics getting some lively exchanges recently in Newcastle/Gateshead, at the ever-stimulating MuseumNext. These are not new debates, even for museums, but thinking has evolved with museum products and services over […]

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We are Museums 2014 – Innovation in Warsaw!


What happens when you gather a load of enthusiastic people together for two intense days of best-practise experience mashed up with hands-on digital service design workshops, out in beautiful museums and galleries? This is We are Museums 2014, which this year was in the lovely city of Warsaw, Poland. Enthusiasm The event is refreshingly action-based. […]

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What’s it like for Museum visitors to connect to Wi-Fi on a mobile phone?


This post reviews research we have been doing recently, into how we can improve the experience for mobile users in the museum when they first make contact with Wi-Fi. Over the last two years at the V&A, the Digital Media department has worked hard to improve the remote mobile experience, by making our web pages responsive to […]

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