Today the Art Fund announced that they have managed to raise the full £15.75m needed to save the Wedgwood Collection, 2 months ahead of their target, making this the fastest fundraising campaign in the Art Fund’s 111 year history. Launched on the 1st September with £13m already secured, the Art Fund turned to the public for their help to raise the final £2.74m needed to save the collection from being broken up and sold off. Close to 7,500 individuals donated and were matched pound-for-pound by a private charitable foundation.
The future of the collection is now secure and will be gifted to the V&A who will hold the collection in perpetuity but the collection will remain on display at the Wedgwood Museum in Barlaston, near Stoke. It will lie at the heart of a major new visitor experience at the museum, as part of Waterford Wedgwood Royal Doulton’s (WWRD) £34m redevelopment of the factory site – set for completion in spring 2015.
“We are delighted to be helping in this great national effort to save the Wedgwood collection, and to keep it on display at Barlaston. We look forward to working closely with the Art Fund, the HLF, WWRD and the local community of stakeholders who have been so instrumental in the success of the campaign.” Tim Reeve, Chief Operating Officer, V&A