Digital Media at the V&A

We’re a team of techies, developers, writers, strategists and media makers, responsible for all things digital in the V&A. You’ll find our work on websites, apps, in galleries and on your smartphones and tablets.

Learn about the exciting projects we are developing and keep up to date with our latest news and ideas. We also share our insights and opinions on the most recent developments in the ever-changing world of digital media.

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Capturing moments at the Museum

Last week, for the first time, one of our videos reached 1 million views on Facebook. The film (the link goes to YouTube) shows the embroiders at the Sankalan studio in Jaipur, and as their work is done so quickly it would be difficult to see what’s happening with the naked eye. This is a […]

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Exploring how to order a museum’s digital collections

How would you categorise a museum’s collections, so that users can find what they want? ‘Average’, ‘Fair’, ‘Good’ and ‘OK’? It’s safe to say this suggestion from our remote user testing didn’t make it to our final list of categories. Here’s how we went about rethinking our online collections page. So what’s the issue When […]

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Family fun: the design secrets behind Secret Seekers

This is a glimpse into the design process behind Secret Seekers, the V&A’s new game for families, starting with a three day onsite ‘Creative Sprint’ at the V&A and ending at the glamorous launch of the new Exhibition Road Quarter on a balmy June evening. A great game starts with a great brief and the […]

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V&A Secret Seekers – designing a new mobile game for family visitors

V&A Secret Seekers © Victoria and Albert Museum

The history of the V&A and its buildings is a fascinating one, with its origins as the Museum of Manufactures in 1852, to the incredible mix of Victorian and state-of-the-art spaces our visitors encounter today. An array of architects, engineers, designers, artists and craftspeople have worked on the museum’s buildings and galleries over the last 150 […]

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The V&A Exhibition road ticketing screens

The unveiling of the newly installed ticketing screens in the V&A's new Exhibitio road Quarter

Earlier this year, with only two months until the new V&A Exhibition Road Quarter opened it’s doors to the public, I was given the rather urgent task of designing a digital interface, to allow visitors to buy tickets from self-service kiosks. The starting point for the digital design aspect of this project was certainly unusual. The concept had been conceived […]

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How my nephew taught me to be a better product manager

In my experience, a product manager is everything but a specialist. You’re not the technical brain, the business expert or the user experience mastermind per se, but you’re in charge of making sense of them all to find the best solution.   Admitting what you don’t know and asking why at opportune moments can be incredibly helpful […]

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We Wear Culture – a new virtual fashion experience

18th-century Mantua

Clothes are shorthand for being human Claire Wilcox, 2001 From the fusion of fashion with surrealist art to Vivienne Westwood’s anarchic designs – we’ve collaborated with Google Arts and Culture to unlock the world of fashion with a new virtual experience and a host of online exhibitions detailing the incredible stories behind the V&A’s collections, […]

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Visualising library catalogues

The recent generous release by the Library of Congress of 25 million MARC records for open use prompted us to re-purpose an existing tool we have written for visualising and querying our collections data. As we start to think about the re-development of our Search the Collections, we have been considering (and learning from much helpful […]

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The new What’s On

The new What's On

Today we launched What’s On, a key product in the V&A’s digital portfolio and the latest to get a UX and brand experience overhaul following the launch of our website last April, the online shop in November, and print on demand in December. The design and user experience We knew that the user experience of […]

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Search the Collections – Nightly Updates and More


As regular users may have noticed, there have been some small – but significant changes to the V&A’s Search the Collections (StC) website in the last few months. This post gives a brief overview of the changes of most relevance to users of StC, which is otherwise serenely gliding along, as it has since 2009.  […]

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