Digital Media at the V&A

We’re a team of techies, developers, writers, strategists and media makers, responsible for all things digital in the V&A. You’ll find our work on websites, apps, in galleries and on your smartphones and tablets.

Learn about the exciting projects we are developing and keep up to date with our latest news and ideas. We also share our insights and opinions on the most recent developments in the ever-changing world of digital media.

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The new V&A website – the inside story

object

Last week we relaunched vam.ac.uk and we’ve been bowled over by the positive response – thank you. Last week I explained a bit about what we’ve done and why. Since then we’ve been asked lots of questions from cultural and digital folk who want a bit more detail on the thinking behind the new site […]

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The new V&A website

homepage

We relaunch vam.ac.uk today and we know – and hope – that there’ll be lots of questions about the new website. In the meantime, we wanted to give you an overview of what we’ve done and why. Why have we overhauled the website? It was time to rethink the V&A’s digital presence. Our website was […]

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Let’s Talk Tumblr

Tumblr. The website has, admittedly, a somewhat notorious reputation as a place where fandoms roam free and teens are constantly on patrol for the next dank meme. It is a platform that strikes fear into the hearts of the cultural sector, but also presents a unique opportunity for museums and galleries to reach a different […]

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V&A Pinterest, 2.0

...and after.

I’m not a crafter, a fitness guru, or a paleo-vegan-gluten free baker, but I’ve probably spent more time on Pinterest in the past month than the best of them. At the beginning of October, the V&A pinterest was a bit neglected. There were a number of boards and 1.2 thousand wonderful pins, but we didn’t […]

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Thinking small – how small changes can get big results

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Two weeks, seven steps. That’s what the V&A’s digital media team and digital agency Made by Many took in a sprint dedicated to making tactical improvements to the V&A website earlier this year. I won’t lie, it was full on, involving our technical and content teams working alongside the talented folk at Made by Many. It […]

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How people really react when judged – as shown by game data

Game screen with options and question "what does everyone do next"

If we told you that your favourite possession was vulgar, what would you do? And if we said it was a luxury object would you do something different? This post shows what we found when we set up data capture to tell us exactly what people did when this happened to them, in the fabulous game The Definery. We […]

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Have you played our AWARD WINNING game Luxury Time yet?

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We are all very excited here in the Digital Media team at the V&A at having just won Silver in the Freshest Game category at the annual Fresh Awards for our online game Luxury Time. Luxury Time was conceived and designed by the amazing design agency The Beautiful Meme and built by the equally talented, […]

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Mobile access continues to grow, but has tablet access stalled?

Year on year (roughly!) growth of mobile and tablet traffic 2012 - 2015. Mobile is steadily growing. Tablet may have peaked

This graphic is a good reminder us that we should all keep reviewing our data, not just collect it. Back in 2013, we published this post about quick wins for optimising visitor pages: Making visitor information easier for mobile phone users At the time, The increase in mobile and tablet access was steadily increasing. Someone asked me recently if the […]

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How to gather data to show how visitors really use your site-specific features

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In this post we show how you can capture useful data that shows how your visitors are using features that are unique to your site. This is something that you can’t get from out-of-the-box Google reports. Google Analytics is great for all sorts of useful general stats. However, your services will always have unique features. We show how it is […]

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Building the DeepZoom: Concept to Creation

Screenshot of the Explore the Scroll

The V&A has a wealth of creative talent within its walls, one of these areas is within the artists in residency program. Last month we said goodbye to Liam O’Connor, who spent the last year as our drawing artist in resident, specifically working on the Exhibition Road Building Project. Towards the end of Liam’s residency […]

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