Digital Media at the V&A

We’re a team of techies, developers, writers, strategists and media makers, responsible for all things digital in the V&A. You’ll find our work on websites, apps, in galleries and on your smartphones and tablets.

Learn about the exciting projects we are developing and keep up to date with our latest news and ideas. We also share our insights and opinions on the most recent developments in the ever-changing world of digital media.

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Mobile access continues to grow, but has tablet access stalled?

Year on year (roughly!) growth of mobile and tablet traffic 2012 - 2015. Mobile is steadily growing. Tablet may have peaked

This graphic is a good reminder us that we should all keep reviewing our data, not just collect it. Back in 2013, we published this post about quick wins for optimising visitor pages: Making visitor information easier for mobile phone users At the time, The increase in mobile and tablet access was steadily increasing. Someone asked me recently if the […]

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How to gather data to show how visitors really use your site-specific features


In this post we show how you can capture useful data that shows how your visitors are using features that are unique to your site. This is something that you can’t get from out-of-the-box Google reports. Google Analytics is great for all sorts of useful general stats. However, your services will always have unique features. We show how it is […]

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Building the DeepZoom: Concept to Creation

Screenshot of the Explore the Scroll

The V&A has a wealth of creative talent within its walls, one of these areas is within the artists in residency program. Last month we said goodbye to Liam O’Connor, who spent the last year as our drawing artist in resident, specifically working on the Exhibition Road Building Project. Towards the end of Liam’s residency […]

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What is it like to use Cleveland Museum of Art’s Gallery One?

Large wall of Cleveland museum objects

In February 2015, I participated in an ideas workshop organised by the Cleveland Museum of Art (CMA). This explored how their famous Gallery One experience had resonated with audiences since it was launched two years earlier, and how the service might be developed in the future A major requirement of this was that workshop participants actually used the in-gallery interactives – […]

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The Museum of Savage Beauty: Producing beautiful content when time is not on your side


Have you seen The Museum of Savage Beauty (MoSB) yet? Our brand new web feature explores the hidden stories behind 27 of Alexander McQueen’s most remarkable objects. We’ve got specially researched object labels, over 100 images, 17 videos and a deep zoom functionality. And all of this was put together in just four months, with the web design, […]

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11 Tips for Writing a Killer Proposal

The Process of Design Squiggle by Damien Newman, Central Office of Design

Between Christmas and New Year, colleagues and I had the pleasure of combing through 33 responses to a request for proposal we posted through the OJEU (that’s a European procurement framework, if you’ve not yet had the pleasure…) I’m not being sarcastic: over the course of that week, we saw some incredible proposals and some […]

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Technical collaboration guidelines

Technical collaboration guidance document cover

When you work with external creative partners and developers, how do you get all the new stuff to work with the existing tech? Collaboration has to be key and so, we’re trying out a set of fluid guidelines that we hope will make it easier to balance the needs of commissioners and suppliers. They’re available […]

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The Story Conference 2015 – Reflections from a Web Developer

Botanicalls sensor

It may seem odd for a web developer to attend The Story Conference 2015, a conference about story telling, and as was mentioned at the beginning of the day, it is certainly a difficult event to summarise in one blog post, however for me there were many things to take away from it. Here are […]

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The V&A Spelunker

Wallpapers on the V&A Spelunker

Hello, and a Happy New Year to you! I’m George Oates, director of a small London design firm called Good, Form & Spectacle. As part of our ongoing research practice, we’ve made a new toy to help you explore the wondrous Victoria and Albert Museum’s catalogue, the V&A Spelunker. Thank you very much to Kati […]

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Designing a new Wi-Fi splash screen

Device testing at Fool Proof Open Device Lab

Earlier in the year Andrew Lewis wrote a post going through some of the research he had done looking into the user experience of connecting to public Wi-Fi. He pulled out many examples from other museums and beyond to see what worked well and what needed to be improved upon. This was not just an […]

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