Digital Media at the V&A

We’re a team of techies, developers, writers, strategists and media makers, responsible for all things digital in the V&A. You’ll find our work on websites, apps, in galleries and on your smartphones and tablets.

Learn about the exciting projects we are developing and keep up to date with our latest news and ideas. We also share our insights and opinions on the most recent developments in the ever-changing world of digital media.

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IIIF at the V&A


Museums have been making their collections meta-data available digitally through websites & APIs for some time now (since 2009 for our Search the Collections and the V&A Collections API) , allowing academics and other researchers to examine object records and aggregate them across multiple museum collections. However there has not been the equivalent ability for researchers […]

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Pokémon Goes to the V&A


The recent huge popularity of Pokémon Go (developed by Niantic), even before the official release date in the UK, encouraged us to take a look at the underlying data used in the game and how this relates to our collections. We’ve also been interested to see how the mapping and geolocation aspects of the game work […]

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Open Repositories 2016

Original front entrance doors to the Victoria & Albert Museum; bronze; now in the Pirelli Garden; 
designed by James Gamble & Reuben Townroe (1835 - 1911), based on designs by Godfrey Sykes (1824 - 66), made by G.Franchi & Sons; 
English (London); 1868.

‘Better it is to get wisdom than gold’ Motto above the original entrance to the V&A As the V&A has recently launched its research institute VARI, and is obliged to make its publicly funded project outcomes (currently journal articles, excluding monographs at present – see AHRC Open Access ) available to all under open access, […]

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Planning for V&A Collections API v2


The V&A Collections API launched in 2009 with the development of the award winning Search the Collections website, now providing RESTful access to the V&A collections data  of over one million objects and over half a million images. Following on from the re-developed main V&A website  we will also be updating the Collections API, adding […]

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The new V&A website – the inside story


Last week we relaunched and we’ve been bowled over by the positive response – thank you. Last week I explained a bit about what we’ve done and why. Since then we’ve been asked lots of questions from cultural and digital folk who want a bit more detail on the thinking behind the new site […]

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The new V&A website


We relaunch today and we know – and hope – that there’ll be lots of questions about the new website. In the meantime, we wanted to give you an overview of what we’ve done and why. Why have we overhauled the website? It was time to rethink the V&A’s digital presence. Our website was […]

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Let’s Talk Tumblr

Tumblr. The website has, admittedly, a somewhat notorious reputation as a place where fandoms roam free and teens are constantly on patrol for the next dank meme. It is a platform that strikes fear into the hearts of the cultural sector, but also presents a unique opportunity for museums and galleries to reach a different […]

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V&A Pinterest, 2.0

...and after.

I’m not a crafter, a fitness guru, or a paleo-vegan-gluten free baker, but I’ve probably spent more time on Pinterest in the past month than the best of them. At the beginning of October, the V&A pinterest was a bit neglected. There were a number of boards and 1.2 thousand wonderful pins, but we didn’t […]

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Thinking small – how small changes can get big results

Venn diagram

Two weeks, seven steps. That’s what the V&A’s digital media team and digital agency Made by Many took in a sprint dedicated to making tactical improvements to the V&A website earlier this year. I won’t lie, it was full on, involving our technical and content teams working alongside the talented folk at Made by Many. It […]

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How people really react when judged – as shown by game data

Game screen with options and question "what does everyone do next"

If we told you that your favourite possession was vulgar, what would you do? And if we said it was a luxury object would you do something different? This post shows what we found when we set up data capture to tell us exactly what people did when this happened to them, in the fabulous game The Definery. We […]

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