Digital Media at the V&A

We’re a team of techies, developers, writers, strategists and media makers, responsible for all things digital in the V&A. You’ll find our work on websites, apps, in galleries and on your smartphones and tablets.

Learn about the exciting projects we are developing and keep up to date with our latest news and ideas. We also share our insights and opinions on the most recent developments in the ever-changing world of digital media.

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V&A Pinterest, 2.0

...and after.

I’m not a crafter, a fitness guru, or a paleo-vegan-gluten free baker, but I’ve probably spent more time on Pinterest in the past month than the best of them. At the beginning of October, the V&A pinterest was a bit neglected. There were a number of boards and 1.2 thousand wonderful pins, but we didn’t […]

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Thinking small – how small changes can get big results

Venn diagram

Two weeks, seven steps. That’s what the V&A’s digital media team and digital agency Made by Many took in a sprint dedicated to making tactical improvements to the V&A website earlier this year. I won’t lie, it was full on, involving our technical and content teams working alongside the talented folk at Made by Many. It […]

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How people really react when judged – as shown by game data

Game screen with options and question "what does everyone do next"

If we told you that your favourite possession was vulgar, what would you do? And if we said it was a luxury object would you do something different? This post shows what we found when we set up data capture to tell us exactly what people did when this happened to them, in the fabulous game The Definery. We […]

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Have you played our AWARD WINNING game Luxury Time yet?


We are all very excited here in the Digital Media team at the V&A at having just won Silver in the Freshest Game category at the annual Fresh Awards for our online game Luxury Time. Luxury Time was conceived and designed by the amazing design agency The Beautiful Meme and built by the equally talented, […]

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Mobile access continues to grow, but has tablet access stalled?

Year on year (roughly!) growth of mobile and tablet traffic 2012 - 2015. Mobile is steadily growing. Tablet may have peaked

This graphic is a good reminder us that we should all keep reviewing our data, not just collect it. Back in 2013, we published this post about quick wins for optimising visitor pages: Making visitor information easier for mobile phone users At the time, The increase in mobile and tablet access was steadily increasing. Someone asked me recently if the […]

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How to gather data to show how visitors really use your site-specific features


In this post we show how you can capture useful data that shows how your visitors are using features that are unique to your site. This is something that you can’t get from out-of-the-box Google reports. Google Analytics is great for all sorts of useful general stats. However, your services will always have unique features. We show how it is […]

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Building the DeepZoom: Concept to Creation

Screenshot of the Explore the Scroll

The V&A has a wealth of creative talent within its walls, one of these areas is within the artists in residency program. Last month we said goodbye to Liam O’Connor, who spent the last year as our drawing artist in resident, specifically working on the Exhibition Road Building Project. Towards the end of Liam’s residency […]

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What is it like to use Cleveland Museum of Art’s Gallery One?

Large wall of Cleveland museum objects

In February 2015, I participated in an ideas workshop organised by the Cleveland Museum of Art (CMA). This explored how their famous Gallery One experience had resonated with audiences since it was launched two years earlier, and how the service might be developed in the future A major requirement of this was that workshop participants actually used the in-gallery interactives – […]

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The Museum of Savage Beauty: Producing beautiful content when time is not on your side


Have you seen The Museum of Savage Beauty (MoSB) yet? Our brand new web feature explores the hidden stories behind 27 of Alexander McQueen’s most remarkable objects. We’ve got specially researched object labels, over 100 images, 17 videos and a deep zoom functionality. And all of this was put together in just four months, with the web design, […]

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11 Tips for Writing a Killer Proposal

The Process of Design Squiggle by Damien Newman, Central Office of Design

Between Christmas and New Year, colleagues and I had the pleasure of combing through 33 responses to a request for proposal we posted through the OJEU (that’s a European procurement framework, if you’ve not yet had the pleasure…) I’m not being sarcastic: over the course of that week, we saw some incredible proposals and some […]

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