Tag: digital media

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Family fun: the design secrets behind Secret Seekers

This is a glimpse into the design process behind Secret Seekers, the V&A’s new game for families, starting with a three day onsite ‘Creative Sprint’ at the V&A and ending at the glamorous launch of the new Exhibition Road Quarter on a balmy June evening. A great game starts with a great brief and the […]

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Tools of Rebellion

Navigational tools of rebellion

‘Tools of Rebellion’ was a working title for a collection of eight articles we produced to support the exhibition, You Say You Want a Revolution? Records and Rebels 1966 – 70. These articles are united around a common theme of contemporary, creative activists who use their own tools of rebellion to highlight positive causes. To link each of these articles […]

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Choosing the right yardstick: What research tools to use when in the digital development process

I felt something of an imposter speaking at the recent (and nattily titled) Scottish Network on Digital Cultural Resources Evaluation Symposium – #EDCR2016 – which brought together academics and researchers working in the field of cultural and heritage content: I’m not an academic, nor a researcher. Nor Scottish. But research is part of the daily workings […]

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V&A wins best website at the IDCA Awards 2016

It’s fitting that on its 20th anniversary, the new V&A website, vam.ac.uk, has won best website at the International Design Communication Awards 2016. The IDCA awards assess and reward the best communications, design and branding strategies within the arts and museum sphere. Announced at Communicating the Museum conference in Quebec, the award is a wonderful […]

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The new V&A website

We relaunch vam.ac.uk today and we know – and hope – that there’ll be lots of questions about the new website. In the meantime, we wanted to give you an overview of what we’ve done and why. Why have we overhauled the website? It was time to rethink the V&A’s digital presence. Our website was […]

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Let’s Talk Tumblr

Tumblr. The website has, admittedly, a somewhat notorious reputation as a place where fandoms roam free and teens are constantly on patrol for the next dank meme. It is a platform that strikes fear into the hearts of the cultural sector, but also presents a unique opportunity for museums and galleries to reach a different […]

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A new home for Neptune and Triton in the Europe 1600-1815 Gallery

Detail of Neptune's face © Victoria and Albert Museum, London

The Neptune and Triton (Mus. No. A.18-1950) by Gianlorenzo Bernini (1598-1680) is one of the V&A’s most well-known Italian marble groups. The sculpture, which stands nearly two meters high and weighs over 8oo kg was recently moved to the newly refurbished Europe 1600-1815 gallery, where it now stands in prime position, with Neptune casting his terrifying gaze upon […]

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V&A Pinterest, 2.0

I’m not a crafter, a fitness guru, or a paleo-vegan-gluten free baker, but I’ve probably spent more time on Pinterest in the past month than the best of them. At the beginning of October, the V&A pinterest was a bit neglected. There were a number of boards and 1.2 thousand wonderful pins, but we didn’t […]

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Thinking small – how small changes can get big results

Two weeks, seven steps. That’s what the V&A’s digital media team and digital agency Made by Many took in a sprint dedicated to making tactical improvements to the V&A website earlier this year. I won’t lie, it was full on, involving our technical and content teams working alongside the talented folk at Made by Many. It […]

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How people really react when judged – as shown by game data

Game screen with options and question "what does everyone do next"

If we told you that your favourite possession was vulgar, what would you do? And if we said it was a luxury object would you do something different? This post shows what we found when we set up data capture to tell us exactly what people did when this happened to them, in the fabulous game The Definery. We […]

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