Tag: Google Analytics

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Thinking small – how small changes can get big results

Venn diagram

Two weeks, seven steps. That’s what the V&A’s digital media team and digital agency Made by Many took in a sprint dedicated to making tactical improvements to the V&A website earlier this year. I won’t lie, it was full on, involving our technical and content teams working alongside the talented folk at Made by Many. It […]

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How people really react when judged – as shown by game data

Game screen with options and question "what does everyone do next"

If we told you that your favourite possession was vulgar, what would you do? And if we said it was a luxury object would you do something different? This post shows what we found when we set up data capture to tell us exactly what people did when this happened to them, in the fabulous game The Definery. We […]

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How to use Google Analytics Event Tracking to capture navigational behaviour on your website

The purpose of navigation is to help visitors to our websites find their way round them, but how do we know how useful this navigation really is to them?  To understand this, we need to know they actually use it. This post outlines how we have implemented automated tracking of navigational activity on the V&A website. […]

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