Tag: mobile

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The Rise and Fall of Flappy Bird and the collecting of the V&A’s first App

As part of the V&A’s new Rapid Response Collecting strategy, the Contemporary Architecture, Digital and Design team has collected the museum’s first app, Flappy Bird. A simple side-scrolling video game with 2D retro-style graphics, the player controls a bird attempting to fly through rows of green pipes, avoiding contact with them by tapping the phone’s […]

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What’s it like for Museum visitors to connect to Wi-Fi on a mobile phone?

This post reviews research we have been doing recently, into how we can improve the experience for mobile users in the museum when they first make contact with Wi-Fi. Over the last two years at the V&A, the Digital Media department has worked hard to improve the remote mobile experience, by making our web pages responsive to […]

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Why bother designing for tablet users?

In September 2013, we launched our Digital Explorer Map. We wanted to provide a better way for our web visitors to find out what the V&A has to offer. This was the first feature on our website we specially builtto work best on a tablet. We did this because tablets are what people use when they are indulging themselves […]

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Ideas from CRASSH mobile possibilities conference

What are the challenges and possibilities raised by mobile? Now that more than half UK adults have smartphones, and with tablet use doubling in a year, cultural services need to understand the social shifts the normalisation of these technologies cause. The conference ‘Making Cultural Heritage Mobile: Challenges and Possibilities’ at the University of Cambridge explored these […]

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Useful research about consumer mobile trends

A list of useful research reports about technological and social factors affecting how consumer mobile devices affect museum service design. Most have published in mid to late 2013.The scope and focus of each varies, but all deal with either general technology and mobile-related social trends or specifically about musum mobile service issues. They are here […]

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Making visitor information easier for mobile phone users

In October 2013, we overhauled the Visitor Information pages to make them easier to use on a mobile phone. With as many as 30% of all web visits including the visit information pages, this was a priority. This post looks at how you can quickly make your web pages easier to use on a mobile phone for your visitors, just […]

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The V&A Digital Map: tablet-optimised, mobile-responsive, data-driven

In September 2013, the Digital Map launched on the V&A website, offering a new interactive map interface for visitors that works on most tablets and smartphones, regardless of operating system (iPads and iPhones, Android tablets and phones, Windows phones, etc). This post looks at the benefits the map provides for visitors, how it fits within […]

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How to use Google Analytics Event Tracking to capture navigational behaviour on your website

The purpose of navigation is to help visitors to our websites find their way round them, but how do we know how useful this navigation really is to them?  To understand this, we need to know they actually use it. This post outlines how we have implemented automated tracking of navigational activity on the V&A website. […]

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What do visitors say about using mobile devices in museums?

On 12 March 2013, it was our turn to host the latest Online Manager's Forum, an informal gathering of people working in London museums and other cultural organisations, which meets every 2-3 months or so, to pool knowledge and ideas on cultural digital services.

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UK Museums on the Web Conference 2012

UK Museums on the Web is a great opportunity for people in the museum sector to network and bring ideas together about the web and related digital. This year it was at the Wellcome Collection, London. Here are some brief highlights of sessions, but there were of course lots more great ideas buzzing about. Some […]

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