Fashion in Motion: Gareth Pugh

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Since his arrival at Fashion East in 2005, Gareth Pugh’s arresting and mysterious collections have won the Sunderland-born designer huge critical acclaim. The V&A invited  Pugh -- who is still only in his mid-20s -- to present his creations on the Fashion in Motion catwalk in 2007.


Pugh's fashion vocabulary evokes the extremes of performance-art and the UK club scene and contains liberal doses of humour and drama. A striking talent.

Making use of his trademark latex, perspex chain links and inflatable PVC joints, Pugh presented a hard-edged display of futuristic, highly structural creations...