Fashion in Motion: Yohji Yamamoto, behind the scenes

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Video Transcript

 

Coralie Gautier:

 

We just got the idea to go for a couple because it was an old idea that we used in 1998 for the spring/summer 1999 menswear collection.  And as here with the V&A exhibition we have menswear and womenswear together, we thought it would be nice to use this idea to refresh it for the V&A Fashion in Motion show.

 

Strict casting for Yohji Yamamoto is very important because it is very important and very special because when he is creating it feels like he is not creating only for one woman or for one man - he is creating for like all people from everywhere, from every culture and from every shape.  They can be tall, they can be short, they can be a little bit big or quite skinny but it’s no matter about it, it’s more like a kind of attitude or a way to be.  Maybe a kind of self- confidence, even if you show a bit of shyness it’s about an attitude.  So for him and for the Yohji Yamamoto outfits it’s more a proposal to wear, but like he’s giving only 80 percent of the outfits because it’s up to the person, the people that are going to wear the clothes to put the other twenty percent and they are the most important because it’s what makes you different, basically.

 

 

Jasmine Kuytenstierna & Sofia Quintero:

 

Basically I wanted to show the Late (at the V&A) nights so we went there at the Yohji Yamamoto themed night and we saw that they had an open couples casting so we went there just before it closed to check it out. They asked us to walk back and forth and then they took our picture and then basically they contacted us.  It’s so much fun, they put foundation like even on your fingertips and everything has to be perfect. You have like five or six people doing everything for you all the time.

 

CG (verbatim):

It’s like the current collection that is spring/summer 2011 we picked it because the menswear collection was totally inspired by the V&A Textiles collection, so we felt that it was very appropriate to show it today. For Yohji Yamamoto there was a very special meaning to be at the V&A because London was always a city that interested him a lot.  He first visited in the Seventies because he was absolutely overwhelmed by all the punk movement and especially by Vivienne Westwood and the shop she had at this time.  London had always been special because all the photographers that we have used for the catalogues in the Eighties and Nineties was done by British photographers and we were using street casting for that as well, for models.  So it’s true, most of the time he’s feeling that England is an island as Japan and you do have this common spirit of fighting and to be isolated at the same time so it’s a special place for him, and when we have been invited by the V&A and Wapping to have the satellite galleries, we just felt it was like the perfect time because you had still to rebel, still to be active and still to be showing his work about his special attitude in the fashion world. 

 

The audience sounds really happy about it and they are quite surprised because we are using a very special light for all the shows to show that it is ashimi, and that is very different lighting that is very different in the process of showing because it is taking a little while to be up in full light, so it is giving a very special atmosphere.  I think they have been very surprised as well about the music, we had a clash with the classical and then we were having Tom Waits so it was like giving a kind of asymmetric balance like what you find in the Yamamoto clothes.  People look like they were enjoying it so we hope they were. 

 

 

 

CG (edited)

 

This show features the current Spring/Summer 2011 collection.  We picked it because the menswear collection was totally inspired by the V&A Textiles collection, so we felt that it was very appropriate to show it today.  For Yohji Yamamoto it was very special to be at the V&A because London has always been a city that interested him a lot.  He first visited in the Seventies because he was absolutely overwhelmed by the punk movement, and especially by Vivienne Westwood and the shop she had at this time.  London had always been special to him.  All the photographers that we used for the catalogues in the Eighties and Nineties were British photographers, and we were using street casting for that as well.  Yamamoto feels that as Japan, England is an island.  You do have this common spirit of fighting and a desire to be isolated at the same time so it’s a special place for him. When we were invited by the V&A and Wapping to have the satellite galleries, we just felt it was like the perfect time because he still has to rebel; be active and still be showing his work about his special attitude in the fashion world. 

 

The audience sounds really happy about it and they are quite surprised because we are using a very special light for all the auditions. It takes a little while to be up in full light, so it gives a very special atmosphere.  I think they have been very surprised as well by the music.  We had a clash between the classical and music like Tom Waits, so it was like giving a kind of asymmetric balance similar to what you find in the Yamamoto clothes.  People look like they were enjoying it so we hope they were. 

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In July 2011, Yohji Yamamoto joined such big names as Giles Deacon,Stéphane Rolland, Stella McCartney, Alexander McQueen and Vivienne Westwood as designers who have staged a Fashion in Motion catwalk show in the V&A's Raphael Galleries.

Featuring an interview with Yohji Yamamoto's Communications Director, Coralie Gauthier and Fashion in Motion participants.