Trainer customiser: Alex Nash
Another level of footwear customisation
Alex Nash, otherwise known as Nash Money, is one of the UK’s master trainer customisers, using a range of novel methods to embellish shop-bought sneakers
My name's Alex Nash. I customise shoes on a different level to what people usually interpret as customising.
I just got a needle and thread to bring kind of like something a bit more formal to a casual meeting point.
It's something I can do at home, I can just add like another Nike logo, or another dollar bill logo,
Trinkets, jade, leathers, and all these things kind of make it look manufactured professionally.
You hear a lot of people 'I want to start my own clothing company' or 'I want to start my own t-shirt company', but me to do that would be strictly impossible, and then obviously not having the money to produce my own shoe. The next best thing was to start tinkering with stuff at home.
The first shoe I did was moccassin stitch, and the next shoe that I did was applique of fabrics, like changing of the tongue, changing of a couple of panels - and with every custom I think I've kind of progressed in my style and learnt new skills in what I do.
Alex Nash, otherwise known as Nash Money, is one of the UK’s master trainer customisers, using a range of novel methods to embellish shop-bought sneakers.
These include adding appliqué, trinkets, logos, paint, and his famous moccasin re-stitching. ‘Hybridising’ trainers with more formal footwear, Nash’s 'chop-shop' approach straddles the supposedly mutually exlusive realms of the sneaker and the shoe. Nash acquired design, embellishment and fabrication skills both from his fashion designer mother, and an early course in classic car restoration. His is customisation taken to extremes, and the high level of intricacy and skill that goes into his creations marks him out as a master. Collaborations include Nike, Zoltar and Second Son. Watch Nash at work as he explains why he does what he does in this film comissioned by the V&A as part of the 2008/9 exhibition Fashion V Sport.