Fashion in Motion: Erdem Moralioglu

[Erdem Moralioglu] It means so much to be exhibiting at the V&A. I studied at the Royal College of Art so I spent so much of my kind of student life here. I used to take the tube to South Ken and literally traipse through the V&A on my way to college and also use the library here. I love the V&A, it’s my favourite museum in London. It’s such an iconic place to be showing, I’m thrilled. It’s actually also the first place I ever had a catwalk show, the Raphael Galleries. It’s quite wonderful to come back in a way, it’s great.

For the past four years I’ve really been interested in colour and texture and using different kind of textile techniques so you can kind of see that all the way, right from the beginning of the show with the very bright florals, all the way to the kind of very abstracted, smudgy digital prints to even some of the more graphic kind of navy blues and creams, striped dresses as well.  

Designing the fabrics is generally kind of the first thing I do at the beginning of the season so I enjoy it really thoroughly.

Anything kind of makes the penny drop, from old wall paper to a photograph of someone, to even someone on the street.

This show starts with the most recent collection which is Spring/Summer 2010, which was inspired by Japan. Spring/Summer 09, which was inspired by Midsummer’s Night Dream and then it goes onto Fall/Winter 2009, which was very much inspired by kind of Russian nobility and the Tzars.

It’s a wonderful thing to kind of pull out looks from each collection because you can really see the narrative in them and I’ve always felt like each collection almost reacts to the others. It’s kind of like a book in a way and each collection’s like a chapter. You kind of almost need the previous chapter to move forward. 

It’s been really positive feedback, it’s lovely to go out there and see everyone quite excited and happy, it’s good.