Fashion in Motion: Erdem Moralioglu

December 2009

Fashion in Motion is a series of live catwalk events presented at the V&A. Featuring some of the greatest designers of our time, Fashion in Motion brings catwalk couture to a wider audience by modelling it against the beautiful backdrop of the museum.

Erdem Moralioglu was born and raised in Montreal, Canada by his Turkish father and English mother. He moved to London to attend the Royal College of Art where he received his master's degree in 2003. Upon graduation, Erdem moved to New York to work in the design studios of Diane von Furstenberg before relocating to London to launch his eponymous ready-to-wear label in 2005. His graceful feminine designs fuse serious craftsmanship with romanticism and bold custom-designed prints.

Since launching his label Erdem has received international acclaim and won a number of prestigious awards including the 2007 Swarovski British Fashion Council Fashion Enterprise Award and the BFC's Fashion Forward award in 2008. He is also nominated by the British Fashion Council for Designer of the Year 2009 and was named one of the 1000 most influential people in London by the Evening Standard.

Erdem's designs regularly appear on red carpets the world over courtesy of a host of high profile supporters including Kiera Knightly, Claudia Schiffer, Thandie Newton, and Chloe Sevigny. Erdem's shows have grown to become one of London Fashion Week's hottest tickets.

Erdem said: 'I am thrilled and honoured to be showing at the V & A. Since my student days is has been one of my favourite museums and I even showed my very first collection here.'

Video: Behind the Scenes with Erdem Moralioglu

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