Photography & illustration
The role of an editor, said Carmel Snow, editor-in-chief of American Harper's Bazaar, was to 'recognise fashions while they are still a thing of the future. The dressmakers create them, but without these magazines, the fashions would never be established or accepted'.Photography and illustration played a key role in how fashion was perceived and portrayed. In this post-war period, however, photography began to dominate. Using natural lighting, unexpected locations and dramatic poses, it introduced an air of modernity that fashion editors liked. It also made photographic models such as Suzy Parker and Barbara Goalen household names.
This content was originally written in association with the exhibition 'The Golden Age of Couture: Paris and London 1947–1957', on display at the V&A South Kensington from 22 September 2007–6 January 2008.
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Coming into Fashion: A Century of Photography at Condé Nast

Fashion photography is said to have begun with the distinguished American photographer Edward Steichen in 1911, and in the more than hundred years sin…
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