Public Affairs

Public Affairs is responsible for the V&A brand and for the Museum's relationship with all visitors.

The Public Affairs Division includes:
Press Office
Marketing
Exhibitions
Contemporary programmes
The V&A website and digital strategy
The V&A Channel

Press Office

The primary purpose of the V&A Press Office is to promote the V&A and all its activities through the media both nationally and internationally. We facilitate media enquiries including interview requests and filming and photography applications.

The Press Office should be the first point of call for all media enquiries. Please contact press.office@vam.ac.uk or call +44(0)207 942 2502/2500

High resolution images for press use can be found at pressimages.vam.ac.uk

An archive of current and past press releases is also available.

Filming and photography requests:

• For press wanting to film or photograph current V&A exhibitions, displays and activities please contact the Press Office on press.office@vam.ac.uk
• For location or commercial filming and photography requests please contact Rachel Lloyd on r.lloyd@vam.ac.uk or +44(0)207 942 2841
  

Press mailing list

The V&A Press Office maintains a mailing list. If you would like to update your details or be added to the mailing list to receive press releases and press view invitations please email press.office@vam.ac.uk

Marketing

The Marketing Department and Press Office work in tandem, led by the Director of Public Affairs and Programming.

The purpose of the Marketing Department is primarily to: promote the V&A as the premier visitor attraction in London for both domestic and overseas visitors; raise awareness and continue to develop the profile of the V&A brand; meet agreed visitor targets for specific exhibitions, events and the V&A as a whole; create and implement successful, integrated campaigns which exemplify best practice in marketing communications and provide excellence in internal communications.

The department acts as a public voice for the V&A, communicating with many different audiences, including tourists (both domestic and overseas), colleges, schools, families, adults (individuals and groups), diverse communities, the creative industries, members, sponsors and opinion formers. We promote, or advise on the promotion of the V&A's permanent collections and galleries, major exhibitions, contemporary programme and a wide range of displays, events, activities and courses. We do this through a variety of communication tools including e-marketing, social media, promotions, print distribution and advertising. We carry out regular market research amongst our visitors and this enables us to deliver strategic, targeted and cost effective campaigns.

We also manage the V&A brand, a very important part of the marketing process. We do this through examining what the V&A does, what we stand for and what the V&A means to different people.

We work closely with key external organisations such as Visit Britain, Visit London and the Association of Leading Visitor Attractions, as well as with many other major museums and galleries. We often work in collaboration with partners to maximise the reach of our marketing campaigns and we also share best practice and benchmark with our peers.

A separate department based at the V&A Museum of Childhood handles marketing for their site. The V&A's trading arm, V&A Enterprises, manages the marketing of V&A publications and products.

To contact us please email marketing@vam.ac.uk or call +44(0)20 7942 2510

Advertising queries: please note that all advertising queries are handled by our media agency in the first instance and not by the marketing department. Contact Ralucca Efford or Jenna Stopforth at Total Media on +44(0)20 7937 3793.

V&A Channel

The V&A Channel is the V&A's magazine on-line. It shows films about the V&A and its major exhibitions, collections, parties and events. It features interviews with designers, experts, curators and commentators about the V&A, art and design.

We also run the V&A Magazine, a publication about the V&A and its extensive programme of exhibitions and events, which is published three times a year. The Magazine goes primarily to members but is also sold in shops and galleries. It has a distribution of over 50,000.

Exhibitions Department

The V&A website and digital strategy