Visitor research

Visitor Research

We try to think about our visitors in lots of different ways, from lots of different perspectives.  We are keen to make sure that we respond to our visitors by talking to them to find out their opinions about what, why and how they visit the V&A, rather than assume from our own point of view.

For this, we conduct a varied programme of targeted research that looks at different aspects of what, why and how people like to visit the museum, from school groups to adults who work in the creative industries.

List of reports

We also collaborate with other museums and academic institutions on partnership research projects