Visitor research

Visitor Research

We try to think about our visitors in lots of different ways, from lots of different perspectives.  We are keen to make sure that we respond to our visitors by talking to them to find out their opinions about what, why and how they visit the V&A, rather than assume from our own point of view.

For this, we conduct a varied programme of targeted research that looks at different aspects of what, why and how people like to visit the museum, from school groups to adults who work in the creative industries.

List of reports

We also collaborate with other museums and academic institutions on partnership research projects

William Kent: Designing Georgian Britain

22 March – 13 July 2014. Experience the world of William Kent, the most prominent architect and designer in early Georgian Britain and explore how his versatility and artistic inventiveness set the style for his age when Britain defined itself as a new nation and developed an Italian-inspired style.

Visit the V&A exhibition William Kent: Designing Georgian Britain

Shop online

Baroque: Magnificence & Style (Paperback)

Baroque: Magnificence & Style (Paperback)

The complexity and sophistication of Baroque art, developed through the seventeenth and early eighteenth centuries, could be understood as an attempt …

Buy now

Event - CreateInsights: Being a... Research Assistant of The Glamour of Italian Fashion, 1945 - 2014

Fri 16 May 2014 18:30

YOUNG PEOPLE'S EVENT: Meet one of the V&A’s Research Assistants and find out more about the research process that led up to this large scale exhibition.

Book online