Room 125f: Morris, Posters and Home Decoration
Room 125 looks at the different styles which prevailed in the late 19th century. These included aestheticism, a style based on the philosophy of 'art for art's sake', the arts and crafts style as well as the strikingly modern style of the Scottish Designers, Charles Rennie Mackintosh and the Macdonald sisters. Other interesting design personalities featured here include William Morris and freelance designer Christopher Dresser. Also in this period, designers admired and sought to understand and imitate Japanese design, admiring its 'simplicity, purity of form and strong feeling for nature', qualities that were to have a great influence on the development of new styles in British art and design.
Room 125e is on Level 4 of the V&A South Kensington.