I've always been into sort of design, my parents had retail shops, furniture and curtain shops, so I've always been involved in interiors I suppose. I did an A-level in theatre design which I really, really enjoyed and I was advised to go to Art School, which I ignored, and went and did Stage Management for two years, which was maybe a mistake, but it kind of helped me. But it was always still there, so when I graduated and worked as a carpenter for a couple of years, I was still very interested in designing. I thought that I could get into design by being amongst designers in terms of them coming into the workshop and me looking at their drawings and realising their work. However I realised that wasn't the way to do it at all and I just had to re-train and do a degree. So I went back to school, so I did a degree at Wimbledon Art School for three years.
Award-winning interior designer Alidad is internationally renowned for creating interiors of glowing elegance and controlled glamour by the exacting use of sumptuous textiles, rich colour and high-quality craftsmanship.