We were commissioned to design something that responds really to the space as well as describing in a way the relationship between our work and the ethos of BMW. Fundamentally we created an experience. Traditionally in our work we design objects that are either used in the home or in the work environment, but this time we’ve upped the scale massively and created an experience, so the objects themselves are not so important, it’s the effect that they create in conjunction with the architecture and the paintings.