I Was Lord Kitchener's Valet, Painted Shop Sign, Pat Hartnet, 1964. Museum no. E.1428-2001

Man's Shirt
I Was Lord Kitchener's Valet
About 1966-7
Shirt: printed cotton
Jeans: Levi, denim, about 1973
Lent by the Museum of London
Shirt worn and given by John Goodman
Jean worn and given by Peter Viti
© Museum of London

Union Jacks and RAF roundels were part of the Mod subculture, but with their cartoon-like simplicity and subversive intent they also appealed to an arty 'Pop' sensibility. I Was Lord Kitchener's Valet sold post-Imperial spoil - flags, ceremonial military tunics and other ephemera - first from their original shop in Portobello Road and then from branches in Soho and Chelsea.