Desire: Obsessive Behaviour

The area where fashion and sportswear coexist most comfortably is in the advertising and consumption of menswear and sport-related products. From case studies of a designer's obsession with football, via one-off, limited edition or cult design pieces, to expensive trainer and tracksuit collections, this section pinpoints the place in which sportswear's function has become almost redundant and instead its fashionability has become the key feature.