Victoria and Albert Museum - 5th August 2008 - 4th January 2009

Andrea Pirlo, Gianluca Zambrotta,
Gennaro Gattuso, Fabio Cannavaro,
Manuele Blasi, D&G Intimo campaign, 2006
Photograph by Mariano Vivanco

Explore: Dare | Display | Play | Desire

Desire: Obsessive Behaviour

The area where fashion and sportswear coexist most comfortably is in the advertising and consumption of menswear and sport-related products. From case studies of a designer's obsession with football, via one-off, limited edition or cult design pieces, to expensive trainer and tracksuit collections, this section pinpoints the place in which sportswear's function has become almost redundant and instead its fashionability has become the key feature.

Ends, diamond encrusted lace ends, 2008
Courtesy of Ends

Kish, trainer collector, 2007
Styling by Tony Charalambous
Photograph by Patricia Niven