Victoria and Albert Museum - 5th August 2008 - 4th January 2009

Vivienne Westwood, Spring/Summer 2008
Copyright Christopher Moore /

Explore: Dare | Display | Play | Desire

Display: Individuality and Uniformity

Sportswear or sports-inspired fashion may seem a uniform mode of dress. There is nothing more ubiquitous than a pair of trainers, a hooded jersey top and a pair of tracksuit bottoms. However, individuality is expressed through subtle differences and modifications. This section explores how homemade street adaptations - such as how laces are tied and adorned, or how tracksuits are worn - have inspired designers to reinterpret trainers and the tracksuit. It also looks at how the practice of customising has motivated the production of industrially customised goods sold by major sports companies.

Track and Field, Customised Sportswear, 2003
Styling by Sarah Richardson
Photograph by Ali Peck

Bernhard Willhelm, Autumn/Winter 2003
Copyright Christopher Moore /