Victoria and Albert Museum - 5th August 2008 - 4th January 2009

Cassetteplaya, Spring/Summer 2007
Copyright Christopher Moore /

Explore: Dare | Display | Play | Desire

Play: Exaggeration and Vibrancy

Sportswear first crossed over into casual wear because it was comfortable and affordable. Since then it has increasingly acquired its own sartorial language, one that is based on patterns and colours of performance sportswear but is often playful and highly exaggerated.

In manipulating the idea of sportswear, designers have pushed the boundaries of what trainers and sports clothes can look like. Witty, ironic and sophisticated, their work reflects the equally inventive customisation of sportswear that can be seen on the street.

Walter van Beirendonck, Spring/Summer 2006
Copyright Christopher Moore /

Dior Couture, Autumn/Winter 2003
Copyright Christopher Moore /