Top to Toe: Fashion Drivers

Wearing the right clothes has always been important for children to denote status and class, to make a statement as an individual or to assimilate them with a peer group or subculture.

In the past the quality and luxurious nature of materials used in clothing were key fashion drivers, often taking influences from other cultures through styles, techniques or through the impact of imported fabrics such as silk.

In more recent years the desire for the right look, whether it is mass produced, designer or made at home along with the overwhelming aspiration to brand culture have become increasingly important. Read on for Practical Fashion...