The V&A has recently acquired a selection of Japanese street style clothing based around Lolita fashion, which emerged during the 1990s as a radical form of street style born out of the Japanese taste for Hello Kitty cuteness.
Japanese street style: Lolita fashion
Lolita fashion emerged during the 1990s as a radical form of street style born out of the Japanese taste for Hello Kitty cuteness.
Read article
Japanese street style: Sweet Lolita
Sweet Lolita is the most instantly recognisable and widespread of the Lolita looks.
Read article
Japanese street style: Gothic Lolita
Gothic Lolita emerged during the 1990s, inspired by the theatrical outfits worn by members of Visual Kei rock bands.
Read article
Japanese street style: Punk Lolita
Of all the Lolita looks, Punk Lolita is the style most obviously rooted in British street culture.
Read article
Japanese street style: Japanese Lolita
The Japanese Lolita look uses the starting point of native rather than foreign dress traditions.
Read articleA gift in your will
You may not have thought of including a gift to a museum in your will, but the V&A is a charity and legacies form an important source of funding for our work. It is not just the great collectors and the wealthy who leave legacies to the V&A. Legacies of all sizes, large and small, make a real difference to what we can do and your support can help ensure that future generations enjoy the V&A as much as you have.
MoreShop online
Black Style

Originally published to accompany the Black British Style exhibition in the Contemporary space at the V&A in Autumn 2004. The highly distinctive s…
Buy nowEvent - Fashion Photography Masterclass
Mon 22 April 2013 10:30

3 DAY DIGITAL WORKSHOP: Learn the technical skills of fashion photography and post production techniques such as retouching in Photoshop, lighting techniques and developing your own style whilst exploring images from haute couture
to street style.









