The project is targeted towards people who don't think much about the ethical treatment of animals or environmental protection.
“Animals are born, are sentient and are mortal, In these things they resemble man. In their superficial anatomy - less in their time, in their physical capacities, they differ from man. They are both like and unlike.” (John Berger, 1977, P.13.) I believed people should know they are doing the wrong things and making a wrong decision.
We have to protect our environment and all creatures who living with us.This project aims to raise awareness of the importance of protecting our planet, and everything that lives in it. The age group is from 20 to 50 years old, because people in this age range should be mature enough to understand what problem we facing.
Furthermore, it needs people to see that animals deserve no less than humans. They too deserve a good living environment where there's minimal pollution in the water, air or land.