
LINE 3/47, Lines Bros. archive, V&A Museum of Childhood.
Pedigree Prams and Tri-ang toys catalogues are sequentially numbered! A particularly dull fanfare to start this blog, but it does mean that many of the gaps I thought were in this series have now disappeared (i.e. List no. 14 is for Pedigree Prams, 1926-27, no. 15 is for Triang Toys for the same period, no. 16 is again for Pedigree Prams for 1927-28, and 17 again for Tri-ang toys etc, so we’re not missing every other catalogue for both ranges).
The Pedigree Pram catalogues have also been particularly engaging. The illustrations show something of the society through which the children using the prams were perceived as being pushed. There is usually a backdrop of a well-tended park, and the women pushing the prams are elegantly dressed or wearing a nanny’s uniform. Men are almost totally absent, a rare exception being when they are called upon to fold a pushchair to stow it in the back of a motor cruiser or light aircraft.

LINE 3/51, Lines Bros. archive, V&A Museum of Childhood.
This impression of affluence is continued in the names for the individual products. In the 1921-22 catalogue, naming conventions which continue to be used throught the company’s history emerge, although in a slightly haphazard way, with the ‘Joy’, ‘Ashdown’, ‘Bedford’, ‘Katrine’, ‘Cornwall’, ‘Devon’, ‘Essex’, ‘La France’, the ‘George’, ‘Hythe’, ‘Irene’, ‘Fairy’, ‘Unique’, ‘Oxford’ and ‘Prince’ all making an early appearance, soon joined by the ‘Happy’ and ‘De-Luxe Happy’. By 1938, however, the well-heeled, almost aristocratic names, with added connotations of heritage, have become more dominant. Prams now include the ‘Norfolk’, ‘Howard’, ‘Balmoral’, ‘Richmond’, ‘Holyrood’, ‘Grosvenor’, ‘Kensington’, ‘Buckingham’ and ‘Regal’, with the ‘Henley’, ‘York’, ‘Empire’, ‘Rex’, ‘Burlington’ and ‘Marlborough’ also included in the 1949 catalogue.
Another trend is the use of girl’s names. Apart from those already mentioned, from 1939 onwards the catalogue also includes the ‘Betty’, ‘Anne’, ‘Claire’, ‘Doris’, ‘Flora’, ‘Gwen’ and ‘Helen’. By 1952, although many of the original names are still in use, there is a subtle shift away from heritage, with the inclusion of more modern-sounding names such as the ‘Orion’, ‘Prestige’, ‘Supreme’, ‘Sunrise’, ‘Vogue’ and ‘Fanfair’ appear.
Maybe you can read too much into a name, but, in conjunction with the images on the catalogue covers, this list does evoke a strong impression of a particular target market and a particular time. More so when it’s contrasted with names of contemporary ‘strollers’ such as the ‘Quest Sport’, ‘Techno XT’ and ‘XLR’, ‘Grand Tour LX Stroller’, ‘Zapp Xtra’, ‘Orbital 3’, ‘Swift Lite’, ‘Eagle’, ‘Capri’, ‘Malibu’, ‘Yo!’ and X-Lander X-Q Jungle.
A friend introduced me to the world of caravan names on a long trip down the motorway – it’s a game I’ll now be playing walking down the high street crowded with pushchairs.