Photography and illustration played a key role in how fashion was perceived and portrayed. In the post-war period, however, photography began to dominate. Using natural lighting, unexepected locations and dramatic poses, it introduced an air of modernity that fashion editors liked. It also made photographic models such as Suzy Parker and Barbara Goalen household names.
Photograph of 'New Look' suit
Designed by Christian Dior
Photographed by John French
London, England
1947
V&A John French archive
Frederic coat by Pierre Balmain
Fashion drawing by Marcel Fromenti for 'The Lady'
England
1953-54
Museum no. E.1545-1954
Two women in suits by Digby Morton and Hardy Amies
Fashion drawing by Marcel Fromenti for 'The Lady'
England
1953-54
Museum no. E.1591-1954
Two hats (left) Janette Colombier and (right) Legroux Soueurs
Fashion drawing by Marcel Fromenti for 'The Lady'
1953-54
Museum no. E.1551-1954
Photograph of dress and hat
Modelled by Barbara Goalen
Photographed by John French
England
1951-52
Museum no. AAD/1979/9PL25
Two ballgowns (left) 'Anet' gown by Pierre Balmain and (right) chiffon gown by Jean Dessès
Fashion drawing by Marcel Fromenti for 'The Lady'
1953-54
Museum no. E.1543-1954
Photograph of Digby Morton tweed coat and dress
Modelled by Barbara Goalen
Photographed by John French for the Daily Express
England
1950
Museum no. AAD/1979/9/F2524/4
Photograph of woollen day dress designed by Lily Schroter for Roter Models Ltd
Modelled by Barbara Goalen
Photographed by John French for Harvey Nicols' advertisement in Vogue
England
October 1951
Museum no. AAD/1979/9/F2421/1