In 1945, Italy’s post-war government aimed to reinvigorate a country weakened in spirit and in physical and financial ruin. With American aid provided through the Marshall Plan, the swift retooling of Italian factories alongside efforts by the country’s many entrepreneurs helped fashion become a cornerstone of Italy’s post-war recovery.

In 1951, Giovanni Battista Giorgini launched Italy’s first internationally recognised fashion shows. The following year, he secured the use of the Sala Bianca or ‘White Hall’, an opulent, chandelier-lit gallery in Florence’s Pitti Palace.

As clothing designers and textile manufacturers gradually resumed trading, their stylish designs responded to a hunger for glamour after years of wartime deprivation. Fine Italian tailoring became a popular export.