Theatre poster for This is Our Youth

Theatre poster for This is Our Youth

Theatre poster for This is Our Youth
Garrick Theatre, London
2002
Museum no. S.43-2003
© Victoria and Albert Museum, London

This advertised the second cast of the American play This Is Our Youth at the Garrick Theatre in 2002. Its design makes little reference to the plot of the play but concentrates on the star actors Casey Affleck, Matt Damon and Summer Phoenix. They stand against a whitewashed wall, looking intently at the viewer, the title apparently sprayed as graffiti. The play is about three college friends, Dennis, Warren and Jessica. The action takes place in 1982 in Dennis’ Manhattan flat, following Warren’s theft of money from his father. With a theme of drugs and youth, the play was relevant to young audiences and changed its casts frequently. A new poster was issued for each cast, featuring photographs of the stars who were better known for their film or television roles than their stage work. By featuring their photographs, the poster attracted a new audience to the theatre, lured more by the chance of seeing the stars live than by seeing Kenneth Lonergan’s first play.