Theatre poster for Up for Grabs
Wyndhams Theatre, London
© Victoria and Albert Museum, London
The designer for this poster was in the enviable position of knowing that the poster did not have to sell tickets. It starred Madonna in her West End debut, it was only on for a limited run from May to July 2002 and tickets would sell out as soon as it was announced in the press. Many of today's West End productions cast stars and their photographs appear on the poster to attract an audience. Because Madonna is such a huge star, the designer deliberately chose to do something different and to use a sophisticated, anonymous image to tease the viewer. A seductive photograph was chosen of a naked female sitting on a sun-bed, leading to much press interest as to whether this was Madonna or not. The designer also wanted space round the image, to feature the names in black ink on a white background. Once again, he flouted the usual practice of star billing and Madonna's name appears in just the same sized letters as the other members of the cast.