Poster for the revue 'Eightpence a Mile'
Alhambra Theatre, London
Designed by G.K. Benda
© Victoria and Albert Museum, London
This poster by G.K. Benda advertises Eightpence a Mile, a revue which opened at London's Alhambra Theatre in May 1913. The poster illustrates the ballet The Flowers of Allah which was one of the items in the revue. Unlike many modern posters which may only have photographs of the stars of the production, the image of this poster faithfully reproduced the scenery by Ronsin and one of the costumes by the imaginative French costume designer Paul Poiret. In keeping with the oriental theme, Benda used curved letter forms for his graphics, on everything but the title '8d a Mile'. The lines are clear and simple, with flat areas of colour contrasting with the more decorative footlight flowers and leaves of the tree. The poster was printed by David Allen & Sons, one of the most prolific printers of posters in the late 19th and early 20th centuries.