Cloche hat/hood

Cloche hat/hood

Designed by George Mallard
Embossed and punched suede
Great Britain
1968
Museum no. T.346-1985

This suede hood exemplifies a new direction in fashion which emerged towards the end of the 1960s. Reacting against the futuristic minimal fashions of the preceding years, designers began to look towards flowing forms, natural materials, hand-craft and traditional fabrics, drawing inspiration from folk dress, historicism and romanticised ideas of a gypsy lifestyle. This hood consists of a close fitting cap with an extending piece of fabric, known as a bavolet, covering the neck. The bavolet is attached to the cap with leather ties and has scalloped edging, decorated with perforations and embossed circles to give a hand-tooled effect.

The piece was designed by George Mallard, a London based milliner who established his business in 1954 under his own name. In 1966 the company was renamed Malyard Hats. Known for his innovative and fashionable hats, Mallard designed for both men and women and catered to the retail and wholesale trades. The company ceased trading in 1985 upon Mallard's retirement.