Hassan Hajjaj, 'Saida in Green'

Hassan Hajjaj, 'Saida in Green'

Hassan Hajjaj
Born Larache, Morocco, 1961. Lives London, UK, and Marrakesh, Morocco
'Saida in Green'
2000
Digital c-print and tyre frame
Museum no. E.359-2010
Art Fund Collection of Middle Eastern Photography at the V&A and the British Museum

Hajjaj is inspired by fashion photography, while also mocking its methods. He creates playful juxtapositions between global brand names and local motifs such as veils and babouches (traditional Moroccan slippers). The result is an exuberant collision of the stereotypical symbols of western consumerism and Middle Eastern tradition. The frames, which Hajjaj constructs from recycled materials, transform the photographs into three-dimensional, sculptural objects.