'Photoshop: A ritual conducted before going out into the world, in which the face and stomach are anointed with a powder called picksels'.
Oded Ezer has entered the time of the story and imagined different ways you might interpret type if you had lost the ability to read or write. His eight short films each interpret a playful definition from the story and experiment with things such as eating and setting fire to individual letters. His work challenges the viewer's perception of what it is to read words.
Ezer is a type designer based in Tel Aviv. Often described as an 'experimental typographer' he is the inventor of projects such as Biotypography featuring ants cloned with letters. His typography has been collected by museums such as the Museum of Modern Art in New York, Israel Museum of Art in Jerusalem, and Museum für Gestaltung in Zürich.
© Oded Ezer, 2013