'At the height of the Booming, sign was so plentiful that it fell from the sky like rain. It rustled underfoot in autumn and rose and fluttered about the palaces and hospitals like apple blossom in spring. This was called advertising'.
Erik Kessels responded to two memory fragments that recall advertisting and recycling, creating a giant palace made from recycled advertising leaflets. The multiple layers of the structure, made up of thousands of partially legible messages act as both a comment on the overarching story and our present reality where we are overwhelmed by colours, shapes, and images in a constant onslaught of designed materials.
Kessels is co-founder and creative director of the communications agency KesselsKramer and a graphic designer, curator and photography collector. His witty and irreverent work is often described as 'anti-advertising'. Kessels has made and curated exhibitions such as Loving Your Pictures in 2006, The European Championship of Graphic Design in 2008, and Graphic Detour in 2011, 24HRS in Photos 2012, and Album Beauty 2012.
© Erik Kessels, 2013