In 1986, BLITZ magazine commissioned 22 designers to customise denim jackets provided by Levi Strauss & Co. Fashion Editor Iain R. Webb recalled, 'The magazine gave us a stage on which to present our version of the world, an alternative way of looking at fashion... The pages of BLITZ were intended to inspire readers to experiment with fashion rather than go shopping'.
The project brought together an eclectic mix of designers. Some were well established, others emerging talents. The jackets were exhibited at the V&A, the Musée des Arts Décoratifs at the Louvre and Barney's in New York.
Sketch for customised denim jacket, commissioned by BLITZ magazine
© Victoria and Albert Museum, London