'New Look' jacket, Dior

'New Look' jacket, Dior

'New Look' jacket
Christian Dior (1905-57)
1947
Paris
Wool flannel
Museum no. T.109-1982
Given by Mrs Haynes and Mrs Clarke

Christian Dior (1905-57) launched his couture house on 12 February 1947 and became an overnight sensation. His voluptuous first collection featured hand-span waists above enormous skirts. It was christened on the spot by Carmel Snow, editor of American Harper's Bazaar, as the 'New Look', and was the antithesis of masculine wartime fashions.

This jacket demonstrates the exaggerated New Look silhouette. The jacket is moulded into an hourglass shape, which is helped by wads of padding and horsehair around the front of the hips. The shoulders are rounded, the bust full, and the waist tiny.