Foale & Tuffin
Lent by Marit Allen
© Victoria & Albert Museum, London
Foale & Tuffin's simple shift dress with its clever 'D' shaped pocket perfectly captured the irreverent Pop aesthetic that was so dominant in the mid 1960s. In the June 1966 issue of Vogue a similar dress appeared in a mock 'cartoon-strip' fashion shoot, with a caption announcing that it could be bought at Countdown for 9 guineas (about a month's wages for a young office worker).