Poster for Hart Schaffner & Marx menswear, E. Penfield

Poster for Hart Schaffner & Marx menswear, E. Penfield

Poster for Hart Schaffner & Marx menswear
Edward Penfield (1866-1925)
About 1910
USA
Colour lithograph on paper
Museum no. 130-1925
Given by H. L. Sparks, Esq.

This is a poster for Hart Schaffner & Marx, who made hand-tailored clothing for men. It depicts youthful fashions. 

The man's suit is less formal than those of previous decades. His blazer is shorter than long Victorian frock coats, and resembles a modern 3-piece suit. His collar is not starched up, but is turned down over his tie.

His dancing partner wears a dress typical of the decade - a long tunic-style top, belted at the waist over a relatively slim ankle-length skirt. This practical, less formal dress style was driven by a dance craze, particularly for the tango, that started in America in the early part of the decade and spread to Europe within a few years.