American sales brochure for Plymouth automobiles, Anonymous

American sales brochure for Plymouth automobiles, Anonymous, about 1957. Museum no. E.184-1990

American sales brochure for Plymouth automobiles
Anonymous
About 1957
Museum no. E.184-1990

A promotional brochure for automobiles which folds out to reveal a poster on one side. The brochure promotes the Plymouth manufacturers new cars: Belevedere, Plaza, Savoy and Suburban.

It features interesting use of language ('torsion air ride'), slogans, logos and an interesting representation of a women in car advertising: 'Cars you might have expected in 1960…here now!' and 'Plymouth! Suddenly it's 1960. 3 years ahead…the only car that dares break the time barrier.'

This print can be found in the General Advertising Print Room Box.

Yes logo, Roger Dean

Yes logo, Roger Dean, 1990. Museum no. E.2470-1991, © Roger Dean

Yes logo
Roger Dean
1990
Museum no. E.2470-1991
© Roger Dean

The Image

Original logo artwork for the 'Yes Years' boxed set produced with airbrush, acrylic paint, silkscreen and collage. The original logo was first designed about 1971.

The Designer

Roger Dean studied Furniture at the Royal College of Art during the 1960s. After graduating in 1968, he designed seating for Ronnie Scott's Jazz Club and produced his first record cover for a group called Gun. This was the beginning of an ongoing collaboration with musicians.

This print can be found in the General Advertising Print Room Box.

Label for Biba, John McConnell

Label for Biba, John McConnell, 1969. Museum no. E.3691-1983

Label for Biba
John McConnell
1969
Museum no. E.3691-1983

This is from a selection of Biba store branded ephemera, including price stickers, tags, bags and labels. Black and gold, with Art Deco styling, are key features of the Biba identity in this selection of material.

John McConnell designed two versions of the Biba logo. The first was designed for the Biba mail order catalogues around 1966 and drew on art nouveau lettering of the 1890s for its inspiration, a form of Celtic lettering reinterpreted by the Liberty style of that period.

In 1969 the logo was re-designed reflecting inspiration from 1930s Art Deco. When the Biba shop moved in 1973 to the former Derry & Toms building (built in 1933) in Kensington High Street, the interiors were also given a 1930s Art Deco and Hollywood glamour.

This print can be found in the General Advertising Print Room Box.

Stationery for the men's wear shop Michael Barrie, M. Bennett

Stationery for the men's wear shop Michael Barrie, M. Bennett, about 1979. (bottom row) Museum no. E.101-1981, E.102-1981. (top row) Museum no. E.103-1981, E.104-1981

Stationery for the men's wear shop Michael Barrie
M. Bennett
About 1979
(bottom row) Museum no. E.101-1981, E.102-1981. (top row) Museum no. E.103-1981, E.104-1981

A selection of material which illustrates the use of graphic design in developing 'corporate identity'. The business card, carrier bag, labels, compliments slips and headed note paper included here relate to Michael Barrie, a men's clothes shop, in the late 1970s.

This print can be found in the General Advertising Print Room Box.

Benetton advertisement, Oliviero Toscani

Benetton advertisement, Oliviero Toscani, 1990. Museum no. E.2157-1997

Benetton advertisement
Oliviero Toscani
1990
Museum no. E.2157-1997

This advertisement for the United Colours of Benetton incorporates twelve test-tubes filled with blood samples. Each tube is labelled with a Christian name, including the names Yasser, Margaret, Nelson and names shared with other world leaders. This formed part of the Benetton autumn/winter campaign 1990.

This print can be found in the General Advertising Print Room Box.

Adidas poster featuring Paul Ince, designed by Tony Davidson and Kim Papworth

Adidas poster featuring Paul Ince, designed by Tony Davidson and Kim Papworth, 1997. Museum no. E.26-2002, © Adidas

Adidas poster featuring Paul Ince
Tony Davidson and Kim Papworth
1997
Colour offset lithograph
Museum no. E.26-2002
© Adidas

A poster which advertises the Adidas Predator Traxion football boot. The design incorporates three strands of barbed wire. Each barb is formed using a photograph of Paul Ince, the former Manchester United and England football player, in a dynamic footballing pose.

This print can be found in the General Advertising Print Room Box.

Promotional poster for the Sex Pistols, 'Never Mind The Bollocks/Here's The Sex Pistols'

Promotional poster for the Sex Pistols, 'Never Mind The Bollocks/Here's The Sex Pistols', Jamie Reid and John Vamom, 1977. Museum no. E.893-1985

Promotional poster for the Sex Pistols, 'Never Mind The Bollocks/Here's The Sex Pistols'
Jamie Reid and John Vamom
1977
Colour offset lithograph
Museum no. E.893-1985

This poster advertises the long-playing record of this title, recorded by the Sex Pistols for Virgin Records Ltd.

This print can be found in the General Advertising Print Room Box.

Advertisement for Diesel, Joakim Jonasson

Advertisement for Diesel, Joakim Jonasson, about 1995. Museum no. E.37-2002, © Diesel

Advertisement for Diesel
Joakim Jonasson
Photographer David la Chapelle
About 1995
Museum no. E.37-2002
© Diesel  

A design featuring a black and white photograph which depicts a submarine of celebrating sailors coming into harbour. The photograph has a mock date of 1945 indicating that, at first glance, the image relates to the traditional views of the end of the World War II. A closer look reveals anachronistic images of kissing sailors. This design was part of the Successful Living campaign.

This print can be found in the General Advertising Print Room Box.

Packaging for 'Let It Come Down' by Spiritualized, Mark Farrow

Packaging for 'Let It Come Down' by Spiritualized, Mark Farrow, Don Brown and J. Spaceman, 2001. Museum no. unregistered, © Mark Farrow, Don Brown and J. Spaceman

Packaging for 'Let It Come Down' by Spiritualized
Mark Farrow, Don Brown and J. Spaceman
2001
Museum no. unregistered
© Mark Farrow, Don Brown and J. Spaceman

The D&AD award-winning packaging for compact disc albums by the band Spiritualized.

From Joy Division to the Petshop Boys and Orbital, Mark Farrow has designed some of the most celebrated music graphics. The packaging of 'Let it Come Down' won a D&AD silver award in 2002.

This print can be found in the General Advertising Print Room Box.

Poster advertising Cadbury's fruit and nut chocolate, Rosie Oxley

Poster advertising Cadbury's fruit and nut chocolate, Rosie Oxley, about 1966. Museum no. E.382-1982

Poster advertising Cadbury's fruit and nut chocolate
Rosie Oxley
About 1966
Museum no. E.382-1982

A D&AD award winning design by Rosie Oxley which features a bar of chocolate wrapped in fur with the following text: 'Who does she think she is?', 'I'm a hot chocolate' and 'Everybody's a Cadbury's fruit & nut case'.

This print can be found in the General Advertising Print Room Box.

Political poster, Peter Paul Piech

Political poster, Peter Paul Piech, Museum no. E.556-1975

Political poster
Peter Paul Piech
Museum no. E.556-1975

Peter Paul Piech produced this design using black and red wood cut point. The poster illustrates this quote attributed to Richard Nixon at a White House dinner, about 1971: 'I can go into my office and pick up the telephone, and in 25 minutes 70 000 000 people will be dead'.

This print can be found in the General Advertising Print Room Box.

Advertisement for ACT UP, Andrew Dibb

Advertisement for ACT UP, Andrew Dibb, 1992. Museum no. E.1905-1992

Advertisement for ACT UP
Andrew Dibb
1992
Museum no. E.1905-1992
With kind permission of ACT UP

Part of a campaign which was designed to encourage the use of condoms. It incorporates a black and white Benetton advertisement which includes a photograph of a man suffering from AIDS. The poster has text which states: 'There's only one pullover this photograph should be used to sell.' and also 'SILENCE=DEATH. ACT UP.'

This print can be found in the General Advertising Print Room Box.

Poster issued by the Department of the Environment encouraging seat-belt use, Peter Ayers

Poster issued by the Department of the Environment encouraging seat-belt use, Peter Ayers, 1974. Museum no. E.378-1982

Poster issued by the Department of the Environment encouraging seat-belt use
Peter Ayers
1974
Colour offset lithograph
Museum no. E.378-1982

A poster design which uses a brutally graphic image to hammer home its message about the importance of using seat-belts: 'Do you really think it can't happen to you? Clunk-click every trip'.

This print can be found in the General Advertising Print Room Box.

Poster produced for Lynx - Fighting the Fur Trade, Barry Lategan and TBWA

Poster produced for Lynx - Fighting the Fur Trade, Barry Lategan and TBWA, 1987. Museumn no. E.3039-1991, © TWBA

Poster produced for Lynx - Fighting the Fur Trade
Barry Lategan and TBWA
1987
Museumn no. E.3039-1991
© TWBA

Every winter Lynx organises a campaign to coincide with the fur coat season. As with their 1984 campaign, Lynx approached a well-known fashion photographer to provide the sort of image generally associated with glossy fashion magazines, but with a startling difference. The design depicts a leg-hold trap attached to a fur coat with the caption, 'Furcoat with matching accessories'.

This print can be found in the General Advertising Print Room Box.

V&A poster, Paul Arden and Jeff Stark

V&A poster, Paul Arden and Jeff Stark, 1988. Museum no. E.515-1988

V&A poster
Paul Arden and Jeff Stark
1988
Museum no. E.515-1988

Poster from the campaign series 'V &A - An ace cafe with quite a nice museum attached', advertising the Victoria and Albert Museum.

The poster depicts an ivory sculpture of Venus and Cupid by Le Marchand being held in a hand. The text reads: 'Where else do they give you £100,000,000 worth of objects d'art free with every egg salad?'.

Produced by Paul Arden and Jeff Stark for Saatchi and Saatchi Advertising Ltd., London.

This print can be found in the General Advertising Print Room Box.

Advertisement for Silk Cut cigarettes, Alan Burles

Advertisement for Silk Cut cigarettes, Alan Burles, 1988. Museum no. E.381-1989

Advertisement for Silk Cut cigarettes
Paul Arden (creative director)
Alan Burles (designer)
Daniel Jouanneau (photographer)
1988
Museum no. E.381-1989

Saatchi & Saatchi first took on the Silk Cut account in 1983 and Paul Arden introduced the famous cut silk concept. Following the example of Benson & Hedges, no copyline was used, just a still life photographic image in the brand's signature purple.

In 1988, Alan Burles created this Silk Cut advertisement, drawing on the visual similarities between a loaf of bread in profile and a packet of cigarettes turned on its side. This won the D&AD Annual Award in 1988.

This print can be found in the General Advertising Print Room Box.

Advertisement for White Horse whisky, Graeme Norways

Advertisement for White Horse whisky, Graeme Norways, about 1979. Museum no. E.59-1982

Advertisement for White Horse whisky
Graeme Norways
About 1979
Museum no. E.59-1982

This poster was one of a series depicting a white horse, advertising a brand of whisky made by White Horse Distillers Ltd.

French Cruttenden Osborn (FCO) was a small agency from which emanated a number of smart campaigns in the seventies. Some of the most well known posters were for the White Horse Whisky series by Graeme Norways (art director), Nick Hazzard (copywriter) and Lester Bookbinder (photographer).

Here the image of the white horse and the word 'Scotch' were all that were used for brand recognition. This poster won the D&AD Silver Award.

This print can be found in the General Advertising Print Room Box.

Poster issued by The Body Shop, Richard Browning

Poster issued by The Body Shop, Richard Browning, 1990. Museum no. E.3072-1991

Poster issued by The Body Shop
Richard Browning
1990
Museum no. E.3072-1991
Copyright used with kind permission of The Body Shop International, Plc.

Poster advertising The Body Shop's scheme to refill its toiletry containers rather that selling products in new ones. It features the text 'Once is not enough' and is printed on recycled paper.

This print can be found in the General Advertising Print Room Box.