This is from a selection of Biba store branded ephemera, including price stickers, tags, bags and labels. Black and gold, with Art Deco styling, are key features of the Biba identity in this selection of material.
John McConnell designed two versions of the Biba logo. The first was designed for the Biba mail order catalogues around 1966 and drew on art nouveau lettering of the 1890s for its inspiration, a form of Celtic lettering reinterpreted by the Liberty style of that period.
In 1969 the logo was re-designed reflecting inspiration from 1930s Art Deco. When the Biba shop moved in 1973 to the former Derry & Toms building (built in 1933) in Kensington High Street, the interiors were also given a 1930s Art Deco and Hollywood glamour.
This label and others can be found in Prints and Drawings Study Room box EDUC 17.