Advertisement for Silk Cut cigarettes, Alan Burles

Advertisement for Silk Cut cigarettes, Alan Burles

Advertisement for Silk Cut cigarettes
Paul Arden (creative director)
Alan Burles (designer)
Daniel Jouanneau (photographer)
1988
Museum no. E.381-1989

Saatchi & Saatchi first took on the Silk Cut account in 1983 and Paul Arden introduced the famous cut silk concept. Following the example of Benson & Hedges, no copyline was used, just a still life photographic image in the brand's signature purple.

In 1988, Alan Burles created this Silk Cut advertisement, drawing on the visual similarities between a loaf of bread in profile and a packet of cigarettes turned on its side. This won the D&AD Annual Award in 1988.

This poster can be found in Prints and Drawings Study Room box EDUC 17a.