Advertisement for Silk Cut cigarettes
Paul Arden (creative director)
Alan Burles (designer)
Daniel Jouanneau (photographer)
Museum no. E.381-1989
Saatchi & Saatchi first took on the Silk Cut account in 1983 and Paul Arden introduced the famous cut silk concept. Following the example of Benson & Hedges, no copyline was used, just a still life photographic image in the brand's signature purple.
In 1988, Alan Burles created this Silk Cut advertisement, drawing on the visual similarities between a loaf of bread in profile and a packet of cigarettes turned on its side. This won the D&AD Annual Award in 1988.
This print can be found in the General Advertising Print Room Box.