Biba (Barbara Hulanicki, born 1936)
Museum no. T.10-1982
Given by Marion Kite
Barbara Hulanicki launched the Biba label with her husband John Fitz Simon in 1963, initially selling clothes by mail order through newspaper advertisements. The success of her affordable, fashionable designs enabled them to open a series of shops in Kensington, London.
This dress appeared in the Summer 1969 mail order catalogue. Marion Kite, an art school student, wore the dress for special occasions in London, and also on holiday in Cornwall. Mini-dresses were popular with Biba customers in the late 1960s, alongside longer dresses and trousers with wide flares. Holiday dresses such as this were even shorter than the standard Biba dress length.