Mary Quant (born 1934)
Museum no. T.27-1997
Worn and given by Mrs Margaret Stewart
One of the earliest works by Mary Quant in the V&A's collection, this shift illustrates how she broke with convention and made clothes specifically for young customers. Its donor identified the work ('my scarlet runner') as 'a seminal dress at the beginning of a new and still, to me, exciting decade'. Until the beginning of the 1960s youth quake, daughters had no alternative but to dress like their mothers. In tune with the times, Mary Quant offered them identities of their own with styles such as this vivid red shift with youthful appeal.