Dress, 'Twiggy Dresses'

Dress, 'Twiggy Dresses'

Dress
'Twiggy Dresses' (label), Paul Babb and Pamela Proctor (designers)
1967-9
London
Printed polyester
Museum no. T.15-2007
Given by Gillian Saville

The late 1960s celebrity boutique phenomenon saw popular teenage idols launching clothing lines and boutiques. These included singer Sandie Shaw, TV presenter Cathy McGowan, and even the footballer George Best. Such ventures tended to be short-lived, lasting a few years or even months, like the Beatles' 'Apple' boutique, which closed in July 1968 after 7 months.

The famous 1960s model, Twiggy, launched her fashion label 'Twiggy Dresses' on 16 February 1967. Each garment, costing between £6 and £13, came with a free Twiggy portrait hanger. The shops showed them on Twiggy portrait mannequins, and Twiggy did all the modelling and publicity. She worked with the young designers, Paul Babb and Pamela Proctor to ensure they designed clothes she would happily wear herself, such as this brightly patterned mini-dress. This personal input and strong branding enabled the label to run successfully for three years.